Estes Public Relations is a company that focuses on relationship marketing to establish its clients as leaders in their fields. With offices in Louisville and Chicago and a geographically diverse client list, Estes Public Relations is a far-reaching and established name in culinary and lifestyle public relations. Renowned culinary stars like Rick Tramonto of Tru in Chicago, Marcel Desaulniers of the Trellis in Williamsburg, Va., Bob Kinkead of Kinkead’s in Washington, D.C. and Sibling Rivalry in Boston have entrusted their publicity to Estes.

While the company has established itself as a huge player in the market, their previous website didn’t allow them the flexibility to make updates and didn’t reflect the current direction the company wanted to take on the web. In addition, the company’s search engine results were less than stellar.

With a new site built in a content management system, Estes not only has the ability to showcase a range of clients and services, but also has the ability to write articles and blog entries about clients, public relations and the like, sharing their minds on the web. The site is also very search engine friendly, and has plugins built in to take advantage of seo on the web.

The move has been a great success for the company, and in only two or three months into their new site, they are ranked on page one in Google when searching for “food and lifestyle pr” and rank highly in other related and regional searches as well.

There are so many variables in the process of building a website. Our online identity is very important to us, and we wanted to make sure to get everything right, from color scheme to layout. Working with Doy was great because he offered us different options so we could visualize the potential of the finished product. Since we launched our new website, Doy has constantly supported us to ensure that we are using all the functions to the maximum benefit for the company. Julie Brooks
Office Manager, Estes Public Relations

The Appraisal Institute is a national organization dedicated to real estate appraisers, allowing them not only to benefit from meeting and networking together, but providing ongoing training, certifications and other merits necessary to excel in their field.

The Savannah Chapter of the Appraisal Institute wanted to better reflect the national organization in their website, adding much needed functionality in the process.

The site includes class listings, upcoming events and calendar, a membership registration and directory, as well as an email blast module that allows the local leadership to contact members for special announcements, newsletters and the like.

Doy Cave worked diligently with the Savannah Chapter of the Appraisal Institute to redesign our website and contact platform. His knowledge, attention to detail, and high level of customer service was exactly what our organization needed. We retain Doy for our ongoing maintenance and creative insight. Aaron Carone
Savannah Chapter of the Appraisal Institute

The mission of the CVB is to market and promote Richmond Hill as a competitive meeting and leisure destination among its peers, encompassing its unique blend of culture and heritage in a manner that supports the interests of both its local hospitality industry and our residents, thereby encouraging economic growth for the community.

The organization’s previous site was static, with little updating content or interactivity.

The new site utilizes a commercial class content management system, which has allowed them a variety of features, including a calendar, article and announcement manager, guestbook and business directory.

The Richmond Hill CVB also utilizes a mobile site for cell phone visitors, powered by the main sites RSS feeds.

Doy is customer-driven and has created a site for the RHCVB that is both attractive and adaptable to our changing business environment. Chris Sheppard
Richmond Hill CVB Administrator