Estes Public Relations is a company that focuses on relationship marketing to establish its clients as leaders in their fields. With offices in Louisville and Chicago and a geographically diverse client list, Estes Public Relations is a far-reaching and established name in culinary and lifestyle public relations. Renowned culinary stars like Rick Tramonto of Tru in Chicago, Marcel Desaulniers of the Trellis in Williamsburg, Va., Bob Kinkead of Kinkead’s in Washington, D.C. and Sibling Rivalry in Boston have entrusted their publicity to Estes.
While the company has established itself as a huge player in the market, their previous website didn’t allow them the flexibility to make updates and didn’t reflect the current direction the company wanted to take on the web. In addition, the company’s search engine results were less than stellar.
With a new site built in a content management system, Estes not only has the ability to showcase a range of clients and services, but also has the ability to write articles and blog entries about clients, public relations and the like, sharing their minds on the web. The site is also very search engine friendly, and has plugins built in to take advantage of seo on the web.
The move has been a great success for the company, and in only two or three months into their new site, they are ranked on page one in Google when searching for “food and lifestyle pr” and rank highly in other related and regional searches as well.
There are so many variables in the process of building a website. Our online identity is very important to us, and we wanted to make sure to get everything right, from color scheme to layout. Working with Doy was great because he offered us different options so we could visualize the potential of the finished product. Since we launched our new website, Doy has constantly supported us to ensure that we are using all the functions to the maximum benefit for the company. Julie Brooks
Office Manager, Estes Public Relations